The last time you cast your ballot, did you get your #democracysausage? In his 2016 book Social Media and Everyday Politics, author Tim Highfield exhibits his #democracysausage Instagram photo from 2015 (p. 147). As he explains, the ritual of compulsory voting colliding with Australian culture and participatory media led to the emergence of the #democracysausage and #democracycake hashtags with detailed maps and dedicated accounts tracking the availability of such food at polling places across Australia. Alongside Highfield’s 2015 polling booth selfie in the introduction (p. 2), these personal examples illustrate the book’s central premise that social media-oriented practices of politics are also the practices of everyday life, performed and documented at the blurry intersection of the private and the public.
Social Media and Everyday Politics provides an extensive look at the state of political communication theory and Internet scholarship covering social media and politics. Highfield intends the book as “a lens for examining the ways that individuals engage with political and personal issues as part of everyday social media activity, and by extension what this means beyond the social media context” (p. 11). Not only does he touch on many of the key debates and findings over the past decade to shape this lens, but he also complicates our understanding of these practices with caveats that account for gender, race, and other social and cultural categories. As an introduction to the research and theory on the topic through 2015, this book is a welcome addition to the scholar’s shelf.
However, rating the book as a helpful contribution of new research rather than a textbook-like compendium is more complicated. As an emergent research area, the landscape of social media and politics is inherently understudied and undertheorized. Highfield’s approach to the topic emphasizes comprehensive coverage of existing theories rather than a novel, narrative argument. To summarize the findings we have at the intersection of private, public, and political lives played out on social media, Highfield borrows the concept of “everyday politics” from civic studies scholar Harry Boyte (2004). Highfield’s use of everyday politics provides a new frame to researchers conversant in this literature and binds together the ideas and research he cites. However, a deeper dive into the civic engagement literature would be necessary to explore Boyte’s vision of everyday politics more fully.