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From User to Citizen: Evaluating Online Engagement as Civic Learning

Presentation Recording

Slides

http://web.media.mit.edu/~erhardt/slides/TICTeC2016-CivicLearningTalk.pdf

Abstract

We should optimize the design of civic technologies for developing effective citizens, thus I argue we must put civic and political learning at the core of how we evaluate civic technology’s impact. This will require new definitions and measures that capture the complexity and needs of contemporary, digitally-mediated democracy.

In this talk, I will propose a research agenda for civic learning including definitions, measures, and design goals for our community to explore, using existing literature and analysis of a pilot deployment of the civic app Action Path.

Recent work by Bennett (2007) and Cohen and Kahne (2012) has helped push scholar and practitioner communities to understand how citizens, especially younger generations, are changing in their civic goals and practices—often using social media to consume and share political information, express their voices, and organize civic and political communities. Unfortunately, we lack a definition and operationalization of how “users” grow into the citizens contemporary democracies need. Research should be attempting to tie designs holistically to gains in targeted skills, experience, and self-efficacy.

We must develop and validate measures for civic learning by combining rich qualitative understanding with trace data to evaluate users’ civic trajectories as they explore tools and platforms; and these must scale as large as Facebook and across the diverse contexts in which users are embedded world-wide.

In partnership with SeeClickFix in New Haven, I recently piloted Action Path, a location-based mobile app that invites users to engage in local planning and governance via push notifications and short surveys. I interviewed users and traced their app usage to evaluate the efficacy of location-triggered notifications for increasing knowledge of local issues and engagement in governance. I will highlight the implications of this deployment for civic learning and how it represents a small start to the research agenda I am proposing.

News, Memes, and Civic Identity

Link

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2566446

Excerpt

“Measuring engagement with news is comprised of more than just a set of quantitative metrics. It is a process of civic identity construction that unfolds on social networks when someone decides to share a piece of content. This is a core part of contemporary civic learning and political participation. “In his book Post-Broadcast Democracy, Markus Prior uses the term “by-product learning” to refer to learning “politically relevant facts as a by-product of nonpolitical routines” (2007, 4). Prior derives this concept from his study of the “efficiency” of citizens’ media environments, finding that less efficient systems like broadcast television actually produce high levels of by-product learning because exposure to political information was high when so few channels and programming options existed. “Ironically, in the age of “information overload” with a proliferation of free news online and readers spreading their attention across many sources, we have adopted new centralizing mediators in the form of social networks. One important example is Facebook, which services a broad array of information, entertainment, and social needs. Historically, one’s choice of news source was an expression of identity through ideological affiliation, or professional membership. Now, rather than subscription and conspicuous print editions, we signal these things through the headlines we choose to share with our Facebook friends or Twitter followers.”